Monday, 14 December 2015

Motion Graphics

Module: MMc401.3 – Graphic Design and illustration

Motion Graphics

For this project I will be creating/developing a 20 frame storyboard for a 15 second animated motion graphic, which is going to be based on my pervious typography assignment which I did before. Therefore before I start developing my ideas I will need to research on motion graphics and understand what it is.

After looking into websites I later found out that “motion graphics is a digital technique that combines pictures, words, sound and video.” I also found out that “Motion graphics combine the languages of film, animation and graphic design. Combining different creative elements like typography, illustration, logos, shapes and video. Then they are then animated or moved in a way that tells a story.”

http://www.alboardman.com/what-is-motion-graphics/   using this website I got the clear understanding of what motion graphic is and was able to retrieve information.

https://vimeo.com/100506924 this is a simple motion graphics video which uses simple shapes and colours with sound.

After researching about motion graphic I then started to look into typography, researching about typography was easy as I had previously done the project before. But I never really understood the meaning of typography so therefore I started to look for answers by researching and as a result I did get my answers to my question.



With the help of this website I was able understand what typography is about and how it works and how it is suppose be utilised. I thought to myself when developing my idea I need to focus on the how my typography/font is going to look like. I did some research on some existing typography to get ideas and to know how most of the text are utilised.



I looked into few of these typography example to get an idea of how my text is going to look like.(images link)  https://s-media-cache-ak0.pinimg.com/236x/4d/40/ef/4d40ef18f89b97c566624076947a9791.jpg



 After doing some research on typography I then started looking into storyboards and how its layout. I also what to know the purpose of storyboard, the purpose of having a storyboard is used to display the basics concept/story on a single page.

As you may already know “A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. The storyboarding process, in the form it is known today, was developed at Walt Disney Production during the early 1930s, after several years of similar processes being in use at Walt Disney and other animation studios.” I retrieve this information from Wikipedia. 

https://en.wikipedia.org/wiki/Storyboard

                                                                              This is an example of how a storyboard looks like and how it is structured. After looking at the storyboard I now had the idea and concept of how I will be laying out my ideas and structure it.
 

 http://cyberdog.wikispaces.com/file/view/Storyboard2011_00.jpg/277678966/Storyboard2011_00.jpg

 http://s3images.coroflot.com/user_files/individual_files/398031_IFw4qRwA4HBjMlnOSStJbCwku.jpg

 I also did some research on kinetic typography, as you know kinetic typography is everywhere from TV adverts to website pages. “Kinetic typography – the technical name for “moving text”- in an animation technique mixing motion and text to express ideas using video animation. The text is presented over time in a manner intended to convey or evoke a particular idea or emotion.” I was retrieve this information from Wikipedia and it helped me understand the meaning of Kinetic typography. 
https://en.wikipedia.org/wiki/Kinetic_typography



 http://mz.unic.ac.cy/blog/wp-content/uploads/2013/02/20885_PTM_133_1000000430.png

Here is great example of what a kinetic typography looks like with the use of audio.

 https://www.youtube.com/watch?v=tIc0g1VEO0k


 After looking at this video I got the concept of how kinetic typography is used, after looking at the video I also realised that the audio is important as audios are used to express emotions. But I also found out that the audio must sync with the text.

After that I started looking into movie title sequence as motion graphic are used a lot for movies.



 https://www.youtube.com/watch?v=cwvIzFqrd7U
This is a movie title sequence from Catch me if you can. After looking at the video I was truly inspired to do something similar as it was very detailed and eye catching. So I started looking at more of movie title sequence in order gain more ideas. The stick man figure made the introduction a lot better as it was tells the audience what the story is about. The audio sync in with the motion and the use of lines on text catches the audience eyes. The use of colours is also great as it stands out and it looks neat and tidy in my opinion. After looking at this video I thought about using straight lines in my text as it looks unique and stands out.

After looking at the previous movie title sequence I started looking at more of movie title sequence as I really enjoyed watching it.



https://www.youtube.com/watch?v=A1AMUmkj-ck
This is also a movie title sequence from Casino Royal. As you can see the art work in this opening is amazing and very details, the use of patterns and the use of colours makes it really hard to look away. What I like about this video movie title sequence is the art work, the use of colours and the use of patterns makes it look very artistic. The disadvantage for me is that I am not use to the software so therefore I can’t create it in this style yet so therefore I will be looking at something much simpler.

After looking at the previous movie title sequence I looked into something much simpler yet still good and well structured.




This is also a movie title sequence from Captain America: The Winter Soldier. The use of black and white colours really makes this movie title shine as it looks amazing and it is very details. The use of black and white makes it look neat and tidy in my opinion, therefore in future I will be doing something a lot more similar to this work. I also think that the artwork is really amazing and very detailed with just one fill colour.

After looking into different movie title sequence, I started looking for different video so therefore I went on this website and looked at different motion graphics videos.


This is video created by Ogris Debris – See The World as you can tell the title speaks for itself, this video is about seeing the worlds and it has a great visual style. The art work is fantastic and very original

After looking at the pervious video I started looking at more videos as each and every one of the videos had different style and effects which I could learn in future.

The video is very artistic and it is well structured as everything happens in the centre so therefore its gets the audience to focus, the use of the square box makes it users to focus inside the box. In future I hope to learn to be able to create something similar to the videos l have looked at.

I looked at this video as the art work were simple and it didn’t use many special effects comparing to the other videos.

The art work in this video is simple yet neat and detailed. In my opinion I really like this sort of style as it’s simple yet effective. The use of colours is well matched and it’s structured well. But after looking at all of these videos and exiting ideas I need to limit myself as I don’t have the ability to create something similar to what I have been look at/ researching. But after doing my research I have found different way to develop my ideas which requires less skills and experience using the software.

References

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